Online marketing can be a very complex campaign to manage and even more complex to set up. Search Engine Optimization is the process of improving your websites’ ranking within the results of a search. It is keyword based, but there is no pay per click fee. Invoke Interactive can optimize your website for the keywords that make your business money. All of the programs offered at Invoke Interactive are customized to our clients needs and designed to give a great return on investment.
SEO can be achieved through a variety of factors including keywords, Meta tags, relevancy, updated information on the site, and links. Invoke Interactive provides all this and more. In fact, tracking, updates, and maintenance is all part of the search engine optimization package. Invoke Interactive is also proud to be an ethical search engine optimization firm, following all guidelines set up by the major search engines.
As one of the leading SEO companies in Las Vegas and Reno, Invoke Interactive stays up to date with changes, best practices, and new techniques to get the best results possible. We believe that an effective SEO campaign for our clients entails a partnership and recommendations that can be implemented by our clients as well. We offer completely turn key SEO packages, as well as packages that require the client to be actively involved in some of the processes. For example, a client looking to be optimized for SEO in Las Vegas or SEO in Reno might be asked to write some blog articles related to the keywords. As part of the off page optimization, Invoke Interactive would likely work on building quality links, social bookmarking, and article submission. Generally, the SEO process follows these steps:
Competitive Analysis
It is important to understand the market you are competing in and what your current competition is doing. Generally, the competition you face daily will be the same people competing for the online traffic. Our analysis helps to understand the competitions strategy and develop one that will help you outplace your competition.
Website Analysis
Is your site ready to be optimized? If Invoke Interactive did your website design, we follow the architecture to quickly optimize a site, but many companies do not. Our team will analyze your website code, content, and architecture to make sure it can be optimized effectively.
Keyword Research & Analysis
Our goal is deliver a campaign that gives our clients the best return on investment possible. Our team will analyze the keywords related to your industry and develop a strategy to rank your site for the keywords that will bring you the most qualified traffic. We aren’t interested in handing you reports with impressive traffic statistics, but rather a report that shows impressive conversions.
SEO Strategy Development
Using only white hat techniques, we develop a custom strategy to quickly and efficiently get your business the rankings you are looking for. Unfortunately there is no “magic formula” to instantly land on page one of Google, so we combine our experience with a diverse team of experts to develop the best strategy to deliver exceptional results.
Code Optimization
To maximize the code on your site for search engine spiders, we analyze the current code and make sure that it falls in place with industry and search engine best practices. Content, load time, flash, and overall architecture are analyzed to make sure that we are maximizing the search engine crawls of the site.
Content Development & Optimization
We offer several packages for SEO. Current content and blogging are very important in keeping with “new and updated content”. The leading search engines find that new and relevant content tends to yield more accurate results. We have a team of content writes that develop targeted content for your industry that is easily optimized.
Monthly Reporting and Benchmarking
It is extremely important to understand where you came from to develop a strategy of where you want to be. All of our SEO solutions allow clients real time access to view what work has been done on their campaign and how the rankings are changing. We believe in total transparency with our SEO packages. Monthly reports will be emailed to you, but you can login anytime through our client portal to view a variety of information related to your SEO campaign.
A word of caution, when choosing a SEO company make sure they are not using black hat practices. Find a reputable company that is not using link farms and keyword stuffing to optimize a website. The consequence of these actions can include the search engine black listing your website from all indexes in the future. Many times the fly by night companies who offer SEO at a very low price are doing just this and it can destroy your chances of ever being found on the search engines.