So you’re curious as to what online marketing is all about. Well, you came to right place. You’re probably actually more curious as to what online marketing can do for your business. That’s definitely something Invoke Interactive can tell you all about.
Online marketing is basically marketing your business all over the internet. With the internet exploding in size over the last 20 years, there are plenty of ways to market your business. Clearly you want to be where your potential clients will find you. That typically depends on what kind of business you operate. Are you a service where what you do would most likely come up in a conversation between friends? As in, “I really need to find a new hairdresser, do you know of anyone?” That might take place in an environment like Facebook or even Twitter. Are you more of a service that fills an urgent need? “Honey, I know you’re out of town and it’s midnight but our toilet is overflowing.” That person would turn to the internet and type in “Plumber” in Google. If you’re the plumber then you want to make sure that your business shows up on page 1 and you get the call. We have the expertise to figure out the best places to advertise your business on the internet.
Here’s a reason for you, when was the last time you actually used the Yellow Pages? They Yellow pages are dead and some of the largest publishers are filing bankruptcy as a result. The fact is, page 1 of Google is the new yellow pages. Google has done such a great job of delivering quality results that people find what they need on the first page. Here’s a look at how much Google dominates the search engines:
Why Internet Marketing?
We hear this question a lot. Most businesses tell us that they get a majority of their clients through referrals. If you’re that person then congratulations, you’ve built a very strong business and you should be very proud. According to Reuters, “65% of consumers will validate a referral they receive by using the internet.” Basically, they are looking for any kind of information they can to make sure you’re a reputable business. If you don’t have a website or no online presence whatsoever, they may decide to look elsewhere. To be considered a strong business, an online presence is absolutely required and expected by consumers.
What other reasons?
There is absolutely no denying the fact that online marketing is here to stay and absolutely must be the main center piece of your marketing efforts. Call Invoke Interactive today for a free consultation.