A recent article in Entrepreneur magazine published a terrific article about marketing your business and the troubled economy we are currently in.  Most people in the business world have heard of writer Robert Kyosaki, who authored the article in Entrepreneur magazine.  His lesson was to "Never Stop Promoting" and pointed out during a conference that those who...

Internet Advertising is without question a great way to get your business established at a very reasonable rate, however it is very possible to spend a lot of money in the process.  Google and other
search engines use GEO-targeting to pinpoint your target audience.  For example, Invoke Interactive offers a variety of online solutions including website ...

   Have you ever visited a website with every aspect of it changing every few seconds, new things flying in, annoying sounds mixed with every action or click.  Well, that is the extreme version of using flash on your website.  The problem with flash is the search engines don't really like it.  From an optimiziation standpoint, you will...

It is extremely frustrating and down right scary that every day our economy seems to be worse than the day before. I'm not expert in the economy, but I do know that when everyone is tightening up their wallets and people are losing their jobs left and right...spending money wisely is key. I have always liked this analogy when talking about advertising. Suppose you own a nightclub and ever...

How can you possibly spend more money advertising your business in a troubled economy?  Well, I have always enjoyed this analogy... Suppose you are a nightclub in Las Vegas.  Every night you have a crowd around the block waiting to get in.  Will you spend money to let even more people know you are here?  Maybe some, but you are not short of people ready...