Search Engine Marketing (SEM) offers instant solutions to attracting qualified leads to your website.  SEM is a directional based media, meaning the only time people will find your business, is when they are specifically searching for your services.  Consumers find themselves bombarded with impression based media and they are simply choosing other avenues.  Studies have shown that despite economic changes, Search Engine Marketing shows no sign of slowing down.

             Search Engine Marketing is not as simple as it used to be.  The major search engines use an algorythm based method called “Quality Scoring” to determine the click price and placement of an advertiser.  Many factors contribute to quality scores, however Invoke Interactive has the experience and expertise to maximize your ROI.  Quality Scores are given to several different factors centering around a PPC Campaign.

QUALITY SCORES CHARACTERISTICS

    *   Minimum Bids
    *   Ad Ranking
    *   Placement Targeted Ads
    *   Content Network Ranking

 

FACTORS MAKING UP QUALITY SCORE
 

    * “CTR” Click Through Rate – This represent the overall performance of your campaign.  How many people are see your business and click on your ad?
    * Relavancy – Centered around Keyword factors.  Other relavancy factors also contribute to scoring.
    * Quality Of Pages – Especially focused on “Landing Page” which is simply the page that advertisement sends potential customer to.
    * Past Performance – On network sites and Click Through Rates on Search Engines

 

Invoke Interactive is also very proud of their proprietary reporting and management software.  All of our advertising programs are customized and built around specific client goals, and the software that is used to manage and report on these campaigns gives our clients a competitive advantage against their competition.

 
FEATURES OF REPORTING AND MANAGEMENT SOFTWARE

    * Keyword Trends – A thorough Analysis of keywords and market specific trends is conducted prior to any campaign.  Our goal is to maximize your ROI by providing as much qualified traffic for your budget.
    * Ongoing Optimization – Invoke Interactive provides ongoing optimization and restructuring of keywords.  This provides our clients with a dynamic ad campaign that adapts and optimizes for keywords or phrases that have the best success.  (Ultimately ties directing to increasing your Click-Through-Rate)
    * Report Delivery - Detailed traffic reporting is delivered to you via email either daily, weekly, or monthly. 

             This report tracks:

•                Impressions
•                 Clicks
•                 Average Position
•                 Pages/Visited
•                 Cost Per Acquisition
•                 Length of Time Spent On Site

For More Information About Our Search Engine Marketing Services Please call 702-292-7626 or Click Here to Send a Request For Further Information.  We look forward to earning your business!
 
  Invoke Interactive also specializes in ethical Search Engine Optimization solutions. Click for more information.