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Case Studies
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11/15/2009
Local Computer Repair & Networking Company
Solution(s)
- Custom Website Design
- Search Engine Optimization
- PPC Management
- Corporate Identity
This client began their online marketing campaign from scratch. Invoke Interactive helped them to develop the look and feel of their website and implement a stratgic localized marketing strategy to obtain new clients. Each month for the first six month of their campaign, they increased their budget by 30% due to the overwhelming success they had with pay-per-click. They attributed over 90% of their new business to this Internet Campaign. The detailed campaign tracking that Invoke Interactive provided help them to better understand their conversions, what particular keywords created new business, and where to allocate additional marketing dollars for an increased return on investment.
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Challenge & Opportunity
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| The Information technology market is extremely competitive, especially on the local level. Industry giants like Geek Squad & Fast Teks dominate the online marketplace. The goal was simple, understand what it takes to outperform the large players in the niche marketpalce of the Hillsborough, Pinellas, and Pasco county. Within six month, this client saw first page rankings organically for over 15 of the top 25 initial keywords. Month over month traffic increased by 70%, and the click through rate went from 1.25% to almost 5%. This campaign was extremely optimized and succssful within each individual solution. |
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